Forte and Fortissimo Comparison
| LTYF Modules | Forte | Fortissimo |
| Launching a business or expanding your biz | ||
| Discovering your true talents & top skills | ✓ | ✓ |
| Turning your top talents into a new business idea | ✓ | ✓ |
| How online business & Internet money works | ✓ | ✓ |
| Choosing your best business idea for right now | ✓ | ✓ |
| Evaluation of your current business/website or new idea with your LTYF Coach | ✓ | ✓ |
| Redesigning or rebranding your current biz | ✓ | |
| Expanding your existing biz | ✓ | |
| Your story | ||
| Writing the story of your business, products & services | ✓ | ✓ |
| Learning to tell your unique story | ✓ | ✓ |
| Learning the connection between the brand and the story | ✓ | ✓ |
| Your customer | ||
| Learning who is your ideal customer and who is not | ✓ | ✓ |
| Getting to know your customer and their needs | ✓ | ✓ |
| Crafting a perfect tagline & mission statement | ✓ | ✓ |
| Turning website visitors into customers | ✓ | ✓ |
| Making a first touch with your customer a success | ✓ | ✓ |
| Building a list (of loyal customers) | ✓ | ✓ |
| Evaluating your current customer approach | ✓ | |
| Staying in touch – automatic emails, autoresponders, newsletters | ✓ | ✓ |
| Creating a long term email list strategy | ✓ | ✓ |
| Brainstorming your email strategy and marketing funnel with your LTYF coach | ✓ | |
| Designing your future | ||
| Envisioning your ideal life as a business owner | ✓ | ✓ |
| Mapping out YOUR idea of freedom | ✓ | ✓ |
| Organizing your biz to service your lifestyle & learning to manage time | ✓ | ✓ |
| Running a business, a family and working from home | ✓ | ✓ |
| Your online toolkit | ||
| Planning & strategizing your online presence | ✓ | ✓ |
| Finding and registering your website address (domain) | ✓ | ✓ |
| Setting up your business emails and phone system | ✓ | ✓ |
| Comparing the best website designs and finding the one for you | ✓ | ✓ |
| Designing or re-designing your website and its user flow (strategy!) | ✓ | ✓ |
| Understanding the meaning and perception of colors & what’s best for your biz | ✓ | ✓ |
| Creating powerful text, graphics and videos for your website | ✓ | ✓ |
| Deciding on whether you need a designer and how to find one | ✓ | ✓ |
| How to work smart with your designer or programmer | ✓ | ✓ |
| Reviewing your website strategy and customer process with your LTYF coach | ✓ | ✓ |
| Understanding disclaimers and privacy policy | ✓ | ✓ |
| How and when to create a pasword-protected or hidden webpage | ✓ | ✓ |
| Making sure your ideal customers can find your website | ✓ | ✓ |
| Creating a web shop for your website | ✓ | ✓ |
| Keeping and engaging your current customers | ✓ | ✓ |
| Finding partner sites that help you grow your biz | ✓ | ✓ |
| Selecting & setting up your email marketing platform and automated emails | ✓ | ✓ |
| Online marketing methods – promoting your biz | ✓ | ✓ |
| Going social with Facebook; your profile, page, ads and more | ✓ | ✓ |
| Going deeper into Facebook, Pinterest, Twitter and lnstagram | ✓ | |
| Using photo-based social media to promote your biz | ✓ | |
| Picking the best social media to focus on for your particular biz | ✓ | |
| Going viral: create shareable graphic posts with your quotes | ✓ | |
| Interacting with other people’s blogs and pages, commenting on reviews | ✓ | |
| Create engaging YouTube and Vimeo videos | ✓ | |
| Using social media to grow your biz (a guide book) | ✓ | |
| Receive social media icon sets – a gift! | ✓ | |
| Optimizing your website & keywords for Google and other search engines | ✓ | ✓ |
| Affiliates and referrals – they sell, you earn | ||
| Learning how to earn money from other people’s products and services | ✓ | ✓ |
| Getting to know the tools – Google AdSense, YouTube | ✓ | ✓ |
| Affiliate programs – choosing the right one & earning money | ✓ | ✓ |
| Amazon Affiliate Program – using and benefiting | ✓ | ✓ |
| Set up your own affiliate program | ✓ | |
| Design powerful affiliate ads & banners | ✓ | |
| Your blog | ||
| Learning how important and easy blogging is | ✓ | ✓ |
| Deciding whether you need a blog on your website | ✓ | ✓ |
| Choosing a theme (look & feel) for your blog | ✓ | ✓ |
| Setting up your own unique blog | ✓ | ✓ |
| Testing and making sure your blog design is correct | ✓ | ✓ |
| Your products & services | ||
| Deciding on things you can sell – products and services | ✓ | ✓ |
| Create mp3 audio products or freebies | ✓ | ✓ |
| Create a video tutorial or freebie | ✓ | ✓ |
| How to write and publish an eBook | ✓ | ✓ |
| How to write and publish a printed book | ✓ | |
| How to write and publish a Kindle book | ✓ | |
| Adding audio or video to your Kindle books | ✓ | |
| Create a CD and how to format audio mp3 files | ✓ | ✓ |
| How to create a multi-CD or audio-based course, or tutorial program | ✓ | |
| Designing and printing your product packaging | ✓ | |
| Offering coaching and consulting | ✓ | ✓ |
| Create and host teleseminars | ✓ | |
| Create and host webinars | ✓ | |
| Create books or courses using PowerPoint | ✓ | |
| Offer membership programs and courses | ✓ | |
| All the legal stuff for your books, CDs, DVDs or programs | ✓ | ✓ |
| Manufacturing and publishing your CDs, DVDs or courses/programs | ✓ | |
| Introduction to leveraging your content | ✓ | ✓ |
| Leveraging (multi-purposing) your content for maximum automated revenue | ✓ | |
| Finding opportunities to earn even more money | ✓ | ✓ |
| Naming your products to appeal to your ideal customer | ✓ | ✓ |
| Designing and creating your products’ covers (DIY) | ✓ | ✓ |
| Working on your product covers with a designer | ✓ | |
| Creating painted or photo product covers | ✓ | |
| Deciding on the right price for your products or services | ✓ | ✓ |
| Positioning (presentation) strategies for your products & services | ✓ | |
| Clever pricing strategies | ✓ | |
| Selling and delivering digital products | ✓ | ✓ |
| Overcoming the fear of going public | ✓ | ✓ |
| Simple launch strategy for a new product | ✓ | ✓ |
| In-depth product launch strategies for high priced products or upsells | ✓ | |
| Strategies for maximizing lifetime customer value | ✓ | |
| Manufacturing physical products | ✓ | |
| Warehousing your physical products & order fulfillment | ✓ | |
| Selling and delivering physical products | ✓ | |
| Selling your products into China! | ✓ | |
| Promoting and selling even more books | ✓ | |
| Help and support for your biz and daily ops | ||
| Deciding on what can be outsourced | ✓ | ✓ |
| Finding freelancers and hiring them | ✓ | ✓ |
| Getting help with writing and editing your books or blog | ✓ | ✓ |
| Raising money to start your biz | ✓ | ✓ |
| Dealing with lack of support from your loved ones | ✓ | |
| Crowdfunding your project | ✓ | ✓ |
| Getting financing from a bank | ✓ | |
| Finding and securing an angel or silent investor | ✓ | |
| Financing your biz with roll-over credit cards far below prime interest rates | ✓ | |
| Raising funds from friends and family | ✓ | |
| Tech support | ||
| PC and MAC instructional videos | ✓ | ✓ |
| WordPress tutorial videos | ✓ | ✓ |
| Tech trainings | ✓ | ✓ |
| Live chat support | ✓ | ✓ |
| Private forum Q&A | ✓ | ✓ |
| Telephone support | ✓ | ✓ |
